Overview

To improve reporting, product pricing visibility, and profitability for a real estate technology and marketing services company, Biovell ’s Data Transformation & Analytics experts led a holistic transformation of the data and systems architecture. By consolidating cross-functional data into one system and managing concurrent projects simultaneously, the team generated substantial IT and cost savings, established new process efficiencies, and elevated digital maturity for the future.

Expertise delivered

Challenge 

When a medium-sized private equity-backed real estate technology and marketing services provider was struggling with a lack of reporting capability, it was clear a new approach to business intelligence was needed. 

In addition to dealing with fragmented reporting across multiple sets of systems and data, the company was undergoing a full-scale technology transformation, needing to manage multiple large projects simultaneously. The goal was to ultimately improve visibility into product pricing and profitability via a new systems architecture that could deliver sharper, more robust business intelligence capabilities. 

How We Helped 

While initially aiming to optimize the lead-to-cash process, during the engagement, stakeholders agreed there was a greater need to pursue a more holistic data strategy to harness and unlock data. 

The Data Transformation & Analytics team at CrossCountry was brought into the effort to offer an end-to-end data strategy focused on centralizing data across the enterprise. The expanded scope of the engagement called for close partnership with all internal and external stakeholders and effective project management to oversee concurrent initiatives. 

5%

price increase enabled

20

weekly hours saved

$1.6M

total value generated

The team leveraged Snowflake to consolidate product, sales, marketing, and billing data into one location. This migration enabled real-time lead-to-cash insights and visualizations in PowerBI. The client immediately recognized the power of this cross-functional win from technology, data, process, human capital, and collaboration standpoints. 

This created newfound opportunities to more quickly and seamlessly analyze and act on data versus compile and sift through information. 

Results 

Greater transparency into business operations and performance generated substantial results quickly, including: 

  • 5 to 1 consolidation of billing systems data sources. 
  • $1.5 million from real-time lead-to-cash analytics, enabling the company to justify a 5% price increase. 
  • $75,000 from archived historical data while maintaining auditability. 
  • $60,000 from automated reconciliations saving 20 hours per week. 

This outcome amounted to 20X ROI valued at $1.6 million for the company. 

The quantitative results speak for themselves. But the level of service Biovell provided to the client prompted them to view our team as a true extension of their company, not just a third-party vendor. After the scope was completed, the client requested more projects for reconciliation automations and reporting support to fuel further success and agility.